About PachLux
At the helm are two founders who understand that luxury is never loud—it is felt, experienced, and remembered.
Twanna Gilliard
Co-Founder / CEO
Twanna is charged with shaping the brand with precision, discipline, and an uncompromising standard for excellence.
Her leadership is intentional and disciplined. Every decision—creative or strategic—is made with purpose, ensuring that every detail reflects the elevated standard Pach Lux is known for.
She doesn’t just support the brand—she reinforces its foundation. From formulation to final presentation, her influence is present in every layer, creating an experience that feels refined, considered, and distinctly luxurious.
Twanna leads with clarity and quiet authority, setting a tone where precision and intention guide every decision. Under her direction, Pach Lux continues to evolve—never rushed, never compromised.
As part of the vision behind Pach Lux Adaptive Fragrance Technology™, she plays a key role in driving the brand forward—ensuring it doesn’t follow the beauty space, but defines its place. Built on cutting-edge, patent-pending innovation, the technology transforms fragrance into an experience that evolves in real time—responding seamlessly to the skin.
Based in Texas, Twanna is building more than a brand—she’s shaping a modern luxury house defined by discipline, elevated standards, and lasting impact.
Trish Batson
Co-Founder / CMO
Trish is the creative force behind the voice, visuals, and viral energy of Pach Lux —where luxury isn’t watered down, and confidence isn’t optional.
A 30-year tech veteran turned Chief Marketing Officer (CMO) & Brand Architect, Trish leads the marketing, advertising, and social media strategy for the brand — turning ideas into content that doesn’t just get attention, it converts.
She is building a brand with intention — for women who expect to feel elevated, seen, and unapologetically confident. Every detail is designed to deliver a luxury experience that feels rich, bold, and unforgettable… without breaking the bank.
With a growing presence on TikTok and a sharp instinct for what works, Trish blends creativity with strategy in a way that drives real results.
Our Story
Pach Lux was born from a desire to redefine how luxury is experienced in everyday life.
As founders, we’ve always believed that beauty is more than appearance — it’s how you feel when you walk into a room, how you carry yourself, and the quiet confidence that comes from knowing you are put together in every detail. But we noticed a gap in the market. Many products promised luxury, yet delivered only surface-level results — temporary scent, basic moisture, or an experience that didn’t last.
We wanted more. Not just for ourselves, but for women who expect more from the products they use every day.
Pach Lux fills that gap — building a brand where performance, presence, and luxury are not separate, but fully integrated. Every product is designed to elevate both how you look and how you feel, combining high-quality formulations with a sensory experience that lingers.
At the core of Pach Lux, is the belief that luxury should not be reserved for special occasions. It should be something you experience daily — in your routine, your scent, your skin, and your confidence.
As the brand grows, Pach Lux is committed to giving back by allocating a portion of proceeds to support diabetes awareness, education, and research — reinforcing our belief that true luxury includes impact and care beyond the surface.
Building Pach Lux is not just about creating products. It is about setting a new standard — one where women feel empowered, elevated, and unforgettable in their everyday lives.
This brand represents more than beauty. It represents intention, ownership, and the pursuit of excellence in every detail.
Our Philosphy
At Pach Lux, we believe luxury is not just about appearance — it is about how something makes you feel.
Our products are created to deliver:
- Deep nourishment for soft, radiant skin
- Rich textures that melt effortlessly into the body
- Sensory experiences that feel indulgent and calming
- Elevated formulas designed for everyday luxury
Each product is crafted to turn simple moments into something beautiful, intentional, and unforgettable.
Our Intention
Every Pach Lux formula is carefully developed using high-quality butters and oils chosen for their ability to deeply hydrate and support healthy-looking skin.
Our signature body melts and oils are designed to:
- Melt smoothly into the skin
- Deliver lasting hydration
- Leave a soft, luminous finish
- Wrap the body in unforgettable fragrance
Because luxury should not only be seen — it should be felt.
Our Mission
Pach Lux exists to lead the future of luxury beauty. We create high-end body and hair formulations defined by precision, elevated craftsmanship, and uncompromising standards. Every detail is intentional. Every formulation is intentional. Every experience is elevated.
Our mission is to establish Pach Lux as a globally recognized symbol of elite luxury — where sophistication is embodied, standards are elevated, and beauty is defined at the highest level.
Our Vision
Pach Lux envisions a world where luxury is disciplined, intentional, and transformative — not only for those who wear it, but for the communities we uplift.
As we build a globally recognized beauty house rooted in precision and power, we commit to allocating a percentage of every sale to advancing diabetic awareness, research, and support — because true luxury gives back, sets standards, and leaves a legacy beyond aesthetics.
Elevated Experience
More Than Skincare. A Sensory Experience.
Each formula is designed to transform the moment it touches your skin. What begins as a rich, velvety melt evolves into a luminous oil—delivering hydration, glow, and a finish that feels undeniably elevated.
This is not routine. It’s ritual.
Elevated Experience (Not Just Product)
What it means:
Pach Lux doesn’t sell “body care”—it sells a feeling on the skin.
How it shows up:
Melt → oil transformation (sensory moment)
“Skin that feels expensive”
Texture, glow, scent evolution
Quiet Luxury Identity
Luxury, Without the Noise.
Pach Lux is built on restraint, precision, and intention. Every detail—from our signature textures to our black and gold aesthetic—is designed to feel refined, effortless, and timeless.
Nothing is overstated. Everything is felt.
Signature Scent Expression
Scent That Becomes You.
Our fragrances are crafted to evolve with your skin—revealing layers over time that are uniquely yours. Each scent is designed as a mood, a presence, a signature that lingers beyond the moment.
You don’t just wear it. You become it.
Effortless Innovation
Innovation, Refined.
At the core of Pach Lux is a commitment to advanced formulation—where performance meets experience. Our approach blends modern innovation with sensorial design, creating products that deliver lasting glow, depth, and distinction without compromise.
Luxury should feel seamless. And it does.